HPI joins MIG
MIG welcomes HPI Research, the 50-strong integrated research agency, into the Group. HPI, along with its associated Cardinal brand, is one of the longest-standing full service research agencies, established in London in 1978. HPI also incorporates EnvirosellUK, its shopper capabilities and environmental research and consulting division.
Following the move, the HPI client base will see the benefits of enhanced, more streamlined systems of data collection, analysis and merging, together with new thinking and exciting research innovations under development. Access to advanced systems and technology from the Group will enable the agency to deliver projects faster and more efficiently, including bespoke and real time dashboards.
“We are tremendously excited about this move and the opportunities and potential it offers” comments HPI Managing Partner, Strachan. “Bringing HPI together with Group agencies such as Morar is a perfect match; with access to advanced systems and technology and HPI’s insight and consultancy, we will be able to deliver industry leading research solutions for all our clients."